Euro 2016 New Format Explained – More Teams Means Big Prize Money
This Friday, June 10th, marks the beginning of one of the most popular sporting events in the world – the UEFA European Championship, also known as Euro 2016. The tournament, which takes place every four years, saw it’s inaugural event take place in France in 1960, and it will be held again there this year. The event will take place over the course of a month, from June 10th to July 10th, and will, for the first time in it’s history, feature an expanded 24 teams.
Euro 2016 Tournament Format Changes
At the first European Championship tournament final in 1960, four teams were in competition. That number expanded to eight teams in 1980, and then to sixteen teams in 1996. Euro 2016 has introduced the most major format change in two decades with the decision to add an additional eight teams to the finals tournament, which meant that the the entire qualifying process had to be adjusted.
Because of the increase in number of teams, the length of the tournament was also was extended. This new format means 51 games in the Euro 2016 schedule, which is 20 more games than a 16-team tournament required because of the additional two groups and the extra round in the knockout stage. Euro 2016 will feature six groups, each of which will be home to four teams. The six group winners, six group runners-up and the four best third-placed teams will make up the 16 teams that will move on to the knockout round. The knockout stage of the tournament will have two rounds, along with the semi-finals and the final. Take a look at our detailed analysis of each of the referees and which games they’ll be officiating at Euro 2016.
Euro 2016 Prize Money
There has been €301 million allocated to the teams at Euro 2016 for prize allotment, and here’s how that prize money will be distributed:
Prize Money Distribution
| EURO | USD | |
|---|---|---|
| Participation Fee: | € 8,000,000 | $9,091,680 |
| Drawing a Group Match: | € 500,000 | $568,230 |
| Winning a Group Match: | € 1,000,000 | $1,136,460 |
| Round of 16: | € 1,500,000 | $1,704,690 |
| Quarter Finals: | € 2,500,000 | $2,841,150 |
| Semifinals: | € 4,000,000 | $4,545,840 |
| Runner-ups: | € 5,000,000 | $5,682,300 |
| Champions: | € 8,000,000 | $9,091,680 |
| Winner's Potential Earning: | € 27,000,000 | $30,684,420 |
Euro 2016 Broadcasting and Advertising Revenue
Euro 2016 is going to generate a huge amount of revenue. How huge? Because of the tournament growth and increase in teams and length of the event, sponsorship revenue alone is set to at least double what it was at the 2012 tournament. In 2012, five major brands sponsored the tournament ans signed contracts to advertise during the 2016 event as well. Adidas, Coca Cola, Continental, Hyundai and McDonalds are been joined by two new companies that have joined the sponsorship ranks, Carlsberg, and Socar, an oil company.
The UEFA is expected to generate around $600 million from their sponsors, which is almost twice the amount earned four years ago.
Euro 2016 Group A Betting Odds and Predictions
Euro 2016 Group B Betting Odds and Predictions
Euro 2016 Group C Betting Odds and Predictions
Euro 2016 Group D Betting Odds and Predictions
Euro 2016 Group E Betting Odds and Predictions
Euro 2016 Group F Betting Odds and Predictions
