Super Bowl XLIX Tickets Selling at Record-Breaking Prices

Mike Schultz | Updated Oct 04, 2017


Anyone hoping to score tickets to professional football’s biggest game of the year is going to have to dig deep in order to come up with the funds to buy tickets.

According to TigIQ, the average list price to attend Super Bowl XLIX at University of Phoenix Stadium in Arizona is around $6,100. The hefty price makes XLIX the most expensive Super Bowl that TigIQ has ever tracked. To put this in perspective, these prices are 102 percent more than the average ticket price at this time last year.

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Right after fans learned that the Seattle Seahawks would play the New England Patriots for the NFL title, ticket prices were reportedly cheap in comparison to recent averages. As of Tuesday of last week, the cheapest seats were going for just under $2,000; fairly inexpensive for the Super Bowl.

Many will wonder if the drastic hike in ticket prices has anything to do with the all consuming DeflateGate controversy surrounding the Patriots that would enable brokers to be opportunistic with the distraction. That doesn’t seem to be the case as Chris Matcovich of TiqIQ believes the steep prices are linked to high demand.

“The main reason for the rise was brokers were selling short early on, on the bet that based on previous years prices tend to decline after the championship Sunday,” said Matcovich. “Demand ended up being higher than expected and that led to prices rising.”

The cost of a ticket is likely to drop as game day approaches, which is the standard pattern seen in previous years. Several experts believe waiting for prices to drop further before buying. The Seahawks won the Super Bowl last year and the Patriots are likely wearing out their welcome due to several appearances in the Super Bowl in the past 10 years. This type of fan fatigue could potentially create a large dip in the ticket market the closer we get to February 1st.