Sports Interaction Launches New Betting Platform

Sports Interaction, Canada’s most trusted sportsbook, just levelled up with a new betting platform and a ton of new products and features across the brand as it completes its migration with Entain Group, one of the world’s largest sports betting and gaming companies.  

“While it is sentimental to say goodbye to our homegrown platform that’s been built up over two decades, we’re thrilled to introduce Canadians to Entain’s world-class sportsbook that provides a broader and deeper selection of betting opportunities they will enjoy,” says Leon Thomas, Entain’s Managing Director, Canada.  

“Customers will be getting the best of both worlds with new features like same-game parlays while retaining the unique promotions, free-to-play contests, and localized props that we’ve become known for.”

Sports Interaction has always brought a homegrown betting experience and an understanding of how Canadian Sports fans like to bet, and what they want to bet on. With this merger, bettors can look forward to a commitment to a truly Canadian focus that makes betting fun and easy. Our local customer service team is always just a click or a call away and one of the advantages of being in the business since 1997 is knowing who our customers are to give them what they want.  

That’s where the new upgrades come in.  

The new Sports Interaction betting app makes it easier than ever for bettors to get in the game. Now you can easily dig into all the latest betting odds for NFL, NBA, NHL, CFL, MLB, WNBA and just about any other sports league you can think of on our app, 24/7. Plus, there’s MMA, pro golf, college sports – the list goes on.  

This upgrade will bring new betting options across the board, enhanced reward types for loyal customers, and major improvements to the site’s casino.  

“One of the most exciting additions is the best-in-class casino, offering thousands of games for Canadians to choose from, plus live 24/7 dealers – a true game-changer,” adds Thomas.  

With the new look comes a fresh voice across the brand, too. Now with brand ambassadors like NHL legends Mitch Marner, Leon Draisaitl, and Chris Pronger, and a double-down on real Canadian content across our brand and social media channels, Sports Interaction is putting its hometown customers first.  

Sports Interaction has been built from the ground up by sports fans and casino lovers, for sports fans and casino lovers. Check out all the new website today to see how Sports Interaction keeps transforming the sports betting and gaming industry.  

Here’s why more Canadians bet on sports with Sports Interaction:  

– Sports Interaction has you covered with the best odds on all major events, including your favourite Canadian teams and leagues.  

– All major professional sports, including NHL, NBA, NFL, MLB, UFC, CFL, EPL, Champions League, La Liga Soccer, Tennis, Curling, Golf tours, Racing, NASCAR, F1, NCAA College Football and NCAA College Basketball.  

– More ways to play. Bet the moneyline, over-under, pre-game, live in-play, prop bets, parlays, futures, point spread, round robins, teasers, and more.  

– Bet on the go with our easy-to-use online betting app.  

– Read the latest stats and insights on all the matchups and games.  

– Easy and secure deposit methods, including Interac and Visa and fast cash-outs on your winnings.  

– Best in class Canadian Customer Service. 24/7, Live Chat and email.  

– 1000s of your favourite Casino games like roulette, blackjack, baccarat and slots.  

Keep Gambling Fun:  

We believe that betting should be fun and entertaining, and we have a number of Responsible Gaming tools available to you so that it stays that way. Set your own limits and manage your time and bankroll responsibly with our Self-Limitation and Self-Exclusion programs. 

Questions? Need some help? No worries, our customer service team is available 24/7.