Sports Interaction Partners with Amazon Prime, Hockey Night in Canada

We’re only getting started with the NHL season, but Sports Interaction has solidified itself as Canada’s hockey betting favourite by unveiling partnerships with the legendary Hockey Night in Canada, and entertainment giant Amazon Prime.

Sports Interaction is the official betting partner of NHL Coast to Coast, a new NHL TV program that airs every Thursday at 7 p.m. ET on the Amazon Prime platform. NHL Coast to Coast is a unique viewing experience for NHL fans and bettors as it provides live look-ins to every game on the schedule to go along with broadcasting analysis.

Check out all of Sports Interaction’s NHL odds. 

Coast to Coast will also include a weekly segment from Sports Interaction Chief Betting Officer David Bastl which outlines the “Homegrown Bet of the Night” – a parlay that will typically highlight Canadian teams in action that evening.

“NHL Coast to Coast is must-see TV for NHL fans and bettors across the country,” says Bastl. “Each week we’ll be bringing viewers in-game action, top-notch analysis from former NHL players and unique live betting options from Sports Interaction. We couldn’t be happier to be Coast to Coast’s official betting provider.”

Then Sports Interaction shifts gears to Hockey Central Saturday at 6:30 p.m. ET for Hockey Night in Canada, an iconic pre-game program that features Sports Interaction NHL odds, and covers storylines before the puck is dropped. This is the second season for this partnership.

“Being able to partner with two of the biggest brands in Canada around the game of hockey is a no-brainer for us,” says Michael Zitney, Sports Interaction Director, Brand and Content. “With hockey at our core, we pride ourselves in understanding Canadians at the ground level, and the differences that exist at the regional level. Yes, we’re Canadian, but we’re all quite unique, especially when it comes to sports. Our sportsbook reflects this from custom bets you won’t find anywhere else. These deals allow us to tell our story and reach Canadians from coast to coast.”