Publicist Fights Against Internet Meme, Unflattering Beyonce

Ellen Delaney | Updated Apr 23, 2013

Unflattering Beyonce

It’ just been a terrible couple of months for Beyoncé.

Beyoncé apparently had her PR person email news outlet, Buzzfeed, requesting they take down “unflattering” pictures of the singer during her halftime Super Bowl XLVII show.

On February 4th, 2013, Buzzfeed published a post-Super Bowl compilation titled “The 33 Fiercest Moments From Beyoncé’s Halftime Show”, featuring fan-made GIFs and news photographs from Getty Images. The following day, Buzzfeed editors received an email from Beyonce’s publicist asking to remove seven of the photos from the original post, noting that they were “unflattering.” Instead of removing them, Buzzfeed further highlighted them in a post also containing the letter from the publicist.

On February 7th, Deadspin launched a photoshop contest using unflattering Beyonce Super Bowl photos, the highlights of which were featured on Gawker, Buzzfeed, the Huffington Post and more. The following day, Deadspin showcased the best submissions from their contest… and since then, Unflattering Beyonce has become a hugely popular meme on the Internet.

But Beyoncé’s publicist didn’t stop there – even after she made her client the laughing stock of the Internet – she then decided she won’t allow photographers to shoot her shows. Instead, her team would provide 3-5 pre-approved images from their own photographer for the media to use after each show.

We’re excited to see how this will work out for them. Good luck, Beyoncé.